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We are a company that provides insurance designed specifically for final expense funding. We help individuals provide for their funeral plans by funding those expenses ahead of need ("Preneed"). We do this by working closely with local funeral homes across the province through our FamilySide program or direct with you, the consumer, through our Purple Shield Program. We are the nationwide leader in our industry, and have thousands of clients right here in Saskatchewan and Manitoba.


We have a number of Certified Pre-planning Consultants that work in every area of the province. These qualified people can help you with the many aspects of pre-planning your final expenses.


Our insurance products are underwritten by Assurant Life of Canada, the largest funeral funding company in Canada.


Our Saskatchewan / Manitoba Head Office is located at:


3002 Suite B, Taylor Street East

Saskatoon, SK  S7H 4J2

Toll-free 1-800-661-8959 or 1-306-664-3139